Alue, organisaatio ja naistyöntekijät

Kolme näkökulmaa sitoutumiseen

Abstract

The article is concerned with commitment, which is brought into discussion from three perspectives. Firstly, commitment is considered from regional perspective in the interviews with the local authorities. Secondly, commitment is discussed from call centre organization’s perspective in the management of one local call centre organization. Thirdly, commitment is scrutinized from the perspective of call centre employees, and the foci of the employees’ involvement are portrayed. On the basis of these perspectives, the article describes the ways in which regional development’s means are utilized to promote locating call centre organizations in the region of high unemployment in northern Finland. Moreover, the article explores the implications of call centre work for the women employees and the gendered nature of the regional development processes. Empirically, the article is based on expert interviews and on ethnographic research material from one call